Enloe Marketing Communications

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At every stage of a company’s growth, there are evolving marketing communication needs. What remains constant is the need for clarity, consistency, and compelling presentation.

Take a look at some of our work. In each case, we have taken into account the client’s goal, the target audience, and the budget.





Project:

Client:

Results:

“Framed Sets” product line launch

Art.com

Increased holiday framing sales.
Increased unframed sales of promoted prints.
Increased awareness of framing capabilities.
Enhanced lifestyle branding.

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Project:

Client:

Results:

“Collections” category promotion

Art.com

Enabled easy access to higher priced products.
Enhanced lifestyle branding.
Increased category sales.

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Project:

Client:

Results:

“Limited Editions” product line presentation

Art.com

Introduced new revenue channel.
Differentiated client from competitors.
Increased average $/unit-sold amount.

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Project:

Client:

Results:

Website content for software R&D start-up

Serenus Technology Group

Introduced focused corporate positioning.
Provided a base for consistent corporate communications.
Enabled a channel for lead generation.

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Project:

Client:

Results:

Website content for software company

Alerts, Inc.

Repositioned the company’s web presence from b-to-c software
   services to b-to-b licensed software for enterprise organizations.
Increased leads from site visitors.
Helped position company as acquisition candidate.

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Project:

Client:

Results:

Product overview content & design

Alerts, Inc.

Provided low-cost, easy-to-update product overview, suitable for
   email or on-demand printing.
Reinforced product branding.
Reinforced call-to-action.
Increased site traffic to product page.

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Project:

Client:

Results:

Direct mail campaign

Alerts, Inc.

Response rate 4.5% higher than industry average.
Increased site traffic and alerting subscriptions.
Increased inbound sales inquiries.

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Nancy 's work has always impressed me. She wore a lot of hats at HAHT Software, juggling strategic planning, creative and production. As VP of Marketing at Art.com, I counted on Nancy to invent new ways to organize and merchandise art prints and posters. She pulled it off helping us to appear authoritative without being snobbish.

Now, as president of General Vitamin, I'm looking again to Nancy to help us position our offering to our retail partners and online through GeneralVitamin.com.

Tom Lotrecchiano
President
General Vitamin Corporation



 
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